Lightning Season Ticket Prices Frozen for 2011-12 Campaign

courtesy of the Tampa Bay Lightning

Potential 2011 NHL Playoff Games Also Would See No Price Increases For Any
Rounds For Season Ticket Holders

TAMPA BAY – Current Tampa Bay Lightning partial and full season ticket
holders will receive no price increases for the 2011-12 National Hockey
League season if they renew their season ticket accounts by March 25,
chief executive officer Tod Leiweke announced today. Leiweke also
announced that those renewing by March 25 would freeze their current
pricing for any potential Stanley Cup Playoff games to be played in 2011.
This would include purchases for all rounds of the playoffs.

“As we position the Lightning franchise for long-term growth and look to
deepen our relationship with season ticket holders, we felt a complete
price freeze was the only way to go,” said Leiweke upon making the
announcement. “The price freeze combines with other great benefits like
our micro-chipped jersey and an improved St. Pete Times Forum to bring our
best fans the greatest value and experiences possible for their dollars.
We are proud to introduce this pricing policy today.”

All full-season, half-season and 10-game season ticket holders are
eligible for the price freeze for the 2011-12 season and the 2011 playoffs
if they make a 20 percent deposit before the March 25 deadline. In
addition to the price freeze, these account holders would also have the
option to “Cheer Now and Pay Later” for the playoffs, meaning they can pay
for their playoff tickets following the end of each round played.

Those who invest in season tickets will be able to choose from any of
three options to pay for their tickets, including a paid-in-full plan that
rebates three percent of the net account value in “Forum Funds” which can
be spent on concessions and merchandise at the Times Forum. Six-month and
12-month payment plans will also be available to fans wishing to spread
out their payments.

Premium seat and full season ticket holders also will receive one
personalized, micro-chipped, home jersey for each seat in their respective
accounts (up to six per account), saving them 25 percent on all food and
beverage purchases as well as 35 percent on all merchandise purchases made
while wearing the jersey at Lightning home games. Free tickets to a
season-opening concert and All In Access for concert ticket-ordering
priority is also included for these fans.

Single game tickets for any potential playoff games will go on sale at a
later, to be determined date. Those with priority (i.e. existing season
ticket holders looking to make additional playoff purchases) will be able
to purchase single game tickets before the general public.

Season Ticket Holder Per Game Pricing for All Potential Rounds of 2011
Stanley Cup Playoffs

Full Season
Half Season
Partial Plan
Premium
Row A $238.07
$261.86 N/A
Row B $142.83
$157.10 $164.90
Channelside Club 4th Floor $138.07
$151.86 $165.00
Channelside Club 5th Floor $128.55
$141.38 $150.00

Club Level
Club Center $71.40
$78.52 $82.10
Club End Zone $42.83
$47.10 $49.90

Lower Bowl
Plaza Center $73.79
$81.14 $84.90
Plaza Corner $52.36
$57.57 $59.90
Plaza End Zone $42.83
$47.10 $49.90

Terrace Level
Terrace Center $28.55
$31.38 $32.80
Terrace Corner/End $14.26
$15.67 $16.90

2011-12 Season Ticket Pricing

FULL SEASON
21-GAME PLAN
10 GAME PLAN
PREMIUM SEATING
XO VIP Club (Row A) $9,999
$5,499 N/A
XO VIP Club (Row B) $5,999
$3,299 $1,649
Channelside Club (4th floor) $5,799
$3,189 $1,649
Channelside Club (5th floor) $5,399
$2,969 $1,649

PLAZA LEVEL
Plaza Sideline $3,099
$1,704 $849
Plaza Corner 1 (Rows C – K) $2,199
$1,209 $599
Plaza Corner 2 (Rows L and up) $1,999
$1,099 $579
Plaza Endzone 1 (Rows C – K) $1,799
$989 $499
Plaza Endzone 2 (Rows L and up) $1,249 $689
$359

CLUB LEVEL
Club Sideline $2,999
$1,649 $821
Club Endzone $1,799
$989 $499

TERRACE LEVEL
Terrace Sideline $1,199
$659 $349
Terrace Endzone $599
$329 $179

*Price does not include applicable taxes or fees
~ALL IN~