Ice Hockey Returns to Seattle

By on July 23, 2020

Release the Kraken!

Seattle, the NHL’s newest team, which will make its debut in the 2021-22 season, on Thursday, July 23rd, finally announced its name — Kraken — as well as a color scheme: icy blue and navy blue with sharp red accents.

The NHL officially named Seattle as its 32nd team in 2018 for a $650 million expansion fee.

“It’s a very unique and unusual name in sports, because almost all sport franchises end with an ‘S,'” Andy Jassy, a part-owner of the team, told ESPN on Thursday.

“There are a lot of obvious connections to Seattle — part because of our maritime history; part of because we have so much water around us — but there is longtime folklore in Seattle and the Pacific Northwest of this mystical Kraken creature that lives just below the surface of the sea, which really captivated people for many years.”

“That mystique, that intensity, and that power that people have long talked about with the Kraken is what we expect our NHL team to play with.”

Jassy said the team looked at more than 1,200 names and did a “real exploration” on more than 100.

Seattle had considered naming the team the Metropolitans, but according to Jassy that choice was met with restraint by NHL commissioner Gary Bettman, who didn’t want to change the name of the NHL’s Metropolitan Division.

The logo features an “S” as the primary mark, which is a nod to the original Seattle Metropolitans uniforms. The Metropolitans were the city’s original pro hockey team from the Pacific Coast Hockey Association and became the first American team to win the Stanley Cup in 1917. The Kraken’s twisting blue “S” also invokes its mythical sea creature namesake.

This news comes one month after Amazon secured the naming rights for Seattle’s downtown arena that will house the Kraken, as well as the WNBA’s Storm. However, the company’s name won’t appear on the building.

Instead, the arena will be called Climate Pledge Arena and will feature several green initiatives. Climate Pledge Arena is trying to become the first arena in the world to earn net zero carbon certification by the International Living Future Institute.

The cost of the building has been estimated at more than $900 million. The 18,100-seat venue is expected to host 200 events each year, including concerts and the NHL and WNBA games. The building is under construction on the Seattle Center campus, on the site of the former KeyArena that was the primary home of the NBA’s Seattle SuperSonics.

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